LOS ANGELES COUNTY FAIR

Dated and needing a rebrand, the Los Angeles County Fair asked IW Group to pitch for its business. I helped win the account, then, got to work. 

We did a complete rebrand of their visual assets and copy tone. New logo, website, collateral, TV, the works. We even produced an original  web series to promote all the different aspects of the Fair.

After the fire-breathers and sloths packed up for the summer, the results were clear. We increased per consumer spending, attracted a new demographic, and set the brand up to appeal to modern audiences with an updated brand image.

Check out some of the TV, new branding elements, and select episodes from our web series.

TV - :30 - "FUN"

BRANDED ENTERTAINMENT WEB SERIES - "INSTA-FOODIE CHALLENGE"

BRANDED ENTERTAINMENT WEB SERIES - "LUMINASIA"

BRANDED ENTERTAINMENT WEB SERIES - "HIDDEN GEMS"

NEW AND CURRENT LOGO / WEBSITE REDESIGN