PANDA EXPRESS

Project: Panda Express (PX) needed to introduce their new Panda Express Rewards program, but also wanted to learn in-depth customer insights. They asked us to create A/B testing for different audiences and strategic priorities using their library of creative assets.

Strategy: We A/B tested creative for value seekers vs. flavor lovers, families vs. single consumers, illustration vs. lifestyle while creating short, clever creative that aligned with PX brand tone.