ZYRTEC

JWT wanted to tell Zyrtec's digital story in a way that would keep people listening.

Naturally, they designed an interactive choose-your-own-adventure style YouTube park with eccentric characters, talking pups, and Queen Latifah. Players could earn badges, track their progress on Facebook, and wonderful prizes like Samsung Tablets.

I concepted and wrote for promotional units for the YouTube game including a meebo unit, web page take over, and coupons.

WEB PAGE TAKEOVER

MEEBO UNIT - HOVER AND REVEAL

PROMO DIGITAL COUPONS

CASE STUDY FOR YOUTUBE GAME